Why Taif ?
Taif is an icon of beauty and the historic home of the ancient rose. As one of Saudi Arabia’s most economically diverse cities, it stands as a premier tourism destination in the Arab world.
For generations, Taif has been the ideal sanctuary for the Taif Rose—a heritage cherished and passed down through the ages. Given its historical economic significance as a vital hub for ancient trade caravans, combined with its unique social, environmental, and cultural legacy, Taif is the natural host for the World Forum for Roses and Aromatic Plants. From the fragrant halls of its homes to the slopes of its majestic mountains, Taif is truly the Global Capital of Roses.
Forum Vision
To establish the rose and aromatic plant sector as a driving force for social, environmental, economic, and cultural prosperity in the Kingdom of Saudi Arabia.
The Mission
To support national strategies for the sustainability and development of the rose and aromatic plant sector. We aim to expand the industry's reach through seamless coordination with both public and private sectors, while fostering fruitful local and global partnerships.
Our Objectives
Economic Growth
By leveraging international experiences, exchanging expertise, and fostering the economic growth of the sector.
Training and Qualification
Ensuring the delivery of advanced academic programs, training courses, and workshops that keep pace with the latest technologies to drive development.
interested in joining the sector—to seize opportunities and launch unique projects by leveraging the featured technologies.
Entrepreneurship
Synergy of Efforts
Promotion
Attracting stakeholders in the rose and aromatic plants sector—covering cosmetic, medicinal, aromatic, production, and food applications—to adopt local and global business ventures and projects.
Promoting projects and products through exhibitions, forums, seminars, workshops, and specialized websites.